What You Need to Know When Buying Diamonds
With all of the potential for scams concerning diamonds, buying diamonds online
almost seems unthinkable! However, you actually can purchase diamonds online, without any problems – as long as you
First, think about your reasons for wanting to purchase the diamond online, as
opposed to making a purchase from a local jewelry store. The most common reason is price. Due to low overhead
costs, online jewelers and wholesalers are able to offer lower prices. However, you must be careful – sometimes a
price that is too low is a sure indication of a scam.
One of the best things about purchasing online is the unlimited selection. When
shopping offline, you are limited to the selection in the stores in your general area. Online, there are no limits.
But again, you must use a great deal of care and consideration before handing your money over to someone that you
cannot see and have never met!
Before shopping, learn as much as you can about diamonds – especially
cut, color, clarity and carat
weights. When you are knowledgeable about diamonds, it will be harder for
a con artist to rip you off. Once you know more about diamonds, you will be ready to start shopping.
|Look for diamonds online stores that provide enough
diamonds on offer and learn about
diamonds before you buy any.
Take your time. Don’t purchase the first diamond that you see that interests you.
Instead, look for similar diamonds for sale. Do some comparison shopping for
diamonds to find the lowest prices. Once you have found the lowest price, start doing your investigation. You know
about diamonds, you’ve found a diamond that you love, and you’ve found the lowest price – but you are still quite a
ways away from actually purchasing that diamond!
Ask about the seller’s credentials, such as professional jewelry associations that
they belong to. View and print the seller’s return, refund, and upgrade policies. Also inquire about additional
services, such as settings and mountings, sizing, and free shipping. Do a search for customer reviews on this
particular company around the Internet. Also check with the BBB Online to see if there have been any
Ask for a diamond grading report from an independent
laboratory such as:
- GIA - Gemological Institute of America
- HRD - Diamond High Council from Antwerp
- EGL - European Gemological Laboratory
- AGS - American Gem Society
You should see this before making a purchase. Finally, use a reputable escrow
service for high dollar diamonds – preferably one that will have the diamond appraised while it is in their
The seller sends the diamond to the escrow service, and you send the money to pay
for the diamond to the escrow service. The escrow service has the diamond appraised, sends the diamond to you, and
sends the money to the seller. This is the surest way to protect yourself … again, make sure that you use a
reputable escrow service.